ShopHattiesburg.com was created to support and promote these local businesses and entrepreneurs, with the “local multiplier effect” principle in mind. The Local Multiplier Effect refers to the increased wealth creation that occurs when money is spent locally and re-circulates within the local economy.
The trend for many consumers has been to shop at “Big Box” chain stores, along with shopping online. Unless the chain store or online vendor is locally owned, both of these shopping preferences are detrimental to Hattiesburg by taking money out of our local economy. This consumer trend is ultimately supported by price, without regard to quality or customer service.
The purpose of ShopHattiesburg.com is to combat this trend, and protect our local economy. We have developed a powerful community commerce platform to help locally owned businesses and entrepreneurs be found and compete online by providing an ecommerce marketplace, featuring the products and services they offer.